Thursday, September 16, 2010

What to put in a brand manual?

Brand manuals, brand guidelines, brand bibles, corporate identity manuals, however you refer to them, they are an essential reference to any corporate identity project. It's even more critical for designers to define the application and use of the logo when the brand needs to be shared with distributors. And, when those distributors are all over the world carrying a legacy of old branding with them, it should be made perfectly clear what they can and can't do.

We've started documenting our pieces of design into a brand manual, in order to help ourselves rollout new design work correctly. I found some great reference online, and also noted a designers comment that using the term "brand guidelines" could indicate that the document is only a guide, as apposed to the rule. Good point. Design is a dictatorship. Should we coin a new phrase: Branditarianism.

Doesn't quite roll off the tongue very well, but it should get the right message across.

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