Wednesday, September 22, 2010

Product branding project for Morewood 2011

Here's a first look at the sticker designs we did for the Morewood 2011 product range. Nice work Ish!

Thursday, September 16, 2010

What to put in a brand manual?

Brand manuals, brand guidelines, brand bibles, corporate identity manuals, however you refer to them, they are an essential reference to any corporate identity project. It's even more critical for designers to define the application and use of the logo when the brand needs to be shared with distributors. And, when those distributors are all over the world carrying a legacy of old branding with them, it should be made perfectly clear what they can and can't do.

We've started documenting our pieces of design into a brand manual, in order to help ourselves rollout new design work correctly. I found some great reference online, and also noted a designers comment that using the term "brand guidelines" could indicate that the document is only a guide, as apposed to the rule. Good point. Design is a dictatorship. Should we coin a new phrase: Branditarianism.

Doesn't quite roll off the tongue very well, but it should get the right message across.

Friday, September 10, 2010

Some digital paper from sploosh

We created some sticky vectors about a month or so ago, and stuck them to the wall in the studio. When we created the artwork file for the sign-writer, we had to gather all the shapes together for cutting, and it made an interesting piece of final artwork. So, I thought I'd expand it a bit and get it out there. The one up top is 1920 x 1080. Feel free to take it.

Thursday, September 02, 2010

Greetings from Eurobike

We thought you might like to see some visuals from Eurobike 2010, which happened last week. In these shots you can check out the product branding we have been working on, along with the updated morewood identity and various graphic design elements.

We also added the rebranding project to our portfolio on the Behance Network, check it out, and give it some love.


Morewood bikes launches new identity in Europe

2010 has definitely been a good year for the studio. Here's why: We took a global brand and breathed new life into it. That's the new mark for Morewood Bikes and lower down you will find the new logotype, which has also been evolved to communicate the changes going on within the business and through the product-line.

As the original designers of the Morewood identity, is was a unique opportunity to work on the evolution of the brand. With the biggest challenge undoubtedly being the mark. Morewood are a South African company, based in Pietermaritzburg, who have been making bikes and exporting them all over the world for the best part of a decade.

But there was a problem. The logotype was getting tired, and their "badge" was difficult to work with. The new brand needed to be easy to work with, memorable, edgy, unique, conceptual and fit the brand. Plus there is so much brand equity related to the logotype that any drastic departure could result in failure.

That pretty much sums up one of the trickiest design brief for sploosh in 2010. After months of design and development, this is the result.

: )